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Create a Profitable Pricing Strategy

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Frontier Education

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
1.6 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
  • Reed courses certificate of completion - Free
Additional info
  • Tutor is available to students

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Overview

This Create a Profitable Pricing Strategy course includes a whole host of practical tips and advice, helping you to develop your Create a Profitable Pricing Strategy skills to become the pricing expert or relevant profession you can be.

Packed with videos, PDFs, and exercises, it'll equip you with what it takes to have a successful career as a costing expert in today’s business landscape, covering a broad range of topics, from types of pricing strategies to pricing models.

Curriculum

1
section
34
lectures
1h 35m
total
    • 1: 14.1.1 - Pricing Strategy Overview 02:59
    • 2: 14.1.2 - What Price Communicates 05:00
    • 3: 14.1.3 - Scenario-Based Pricing 01:54
    • 4: 14.1.4 - Types of Pricing Strategies 01:37
    • 5: 14.1.5 - What Investors are Looking for in Your Pricing Strategy 01:41
    • 6: 14.1.6 - Test Your Pricing 00:45
    • 7: 14.1.7 - The 3 Pricing Models 02:46
    • 8: 14.1.8 - Guess The Pricing Model 02:33
    • 9: 14.1.9 - Examples of Pricing Models 01:18
    • 10: 14.1.10 - Case Study T-Shirt Pricing 01:52
    • 11: 14.2.1 - Common Pricing Strategy Mistakes 02:09
    • 12: 14.2.2 - 5 Key Steps to Pricing Strategy 01:18
    • 13: 14.2.3 - Researching Your Market 05:00
    • 14: 14.2.4 - Case Study Researching the Competition 02:58
    • 15: 14.2.5 - Know Your Margins 09:35
    • 16: 14.2.6 - Average Industry Margins 02:08
    • 17: 14.3.1 - Pricing Influencers Explained 01:45
    • 18: 14.3.2 - Pricing Variable 1 - Competition 01:16
    • 19: 14.3.3 - Pricing Variable 2 - Demand 02:19
    • 20: 14.3.4 - Pricing Variable 3 - First of a Kind 02:08
    • 21: 14.3.5 - Pricing Variable 4 - Uniqueness 02:48
    • 22: 14.3.6 - Pricing Variable 5 - Scarcity 02:19
    • 23: 14.3.7 - Pricing Variable 6 - Quality 02:36
    • 24: 14.3.8 - Pricing Variable 7 - Margin 02:12
    • 25: 14.3.9 - Pricing Variable 8 - Customer Perception of Value 01:46
    • 26: 14.3.10 - Scoring Your Pricing Influencers 04:27
    • 27: 14.4.1 - Overview of Pricing Models 00:38
    • 28: 14.4.2 - Cost-Based Pricing Pros and Cons 03:26
    • 29: 14.4.3 - Market-Based Pricing Pros and Cons 03:37
    • 30: 14.4.4 - Value-Based Pricing Pros and Cons 05:18
    • 31: 14.4.5 - Choosing a Pricing Model 02:25
    • 32: 14.4.6 - Common Mistakes in Pricing 02:08
    • 33: 14.4.7 - Setting Your Price Case Study 03:06
    • 34: 14.5.1 - Workshop - Create Your Pricing Strategy 04:34

Course media

Description

With expert guidance and a combination of videos, PDFs, and worksheets, this course will enable you to develop your pricing strategy, become a costing expert, and unlock your full potential.

This Create a Profitable Pricing Strategy course covers:

  1. Pricing model: What you need to know
  2. Common pricing strategy mistakes: Tailoring your approach to maximize impact

You’ll also be able to access several exclusive bonus resources to help you along your Create a Profitable Pricing Strategy journey, including:

  • Market research
  • Cost-based pricing and market-based pricing
  • Common mistakes in pricing

Top Reasons to Study Online at Frontier Education

  • Tailor-made: Course adapted to market needs and interests
  • Flexible programs: study and work at your own pace on easy-to-use web platforms
  • Online education: progressive teaching methods with video or easy-to-understand medium
  • Multicultural: connect with classmates from all corners of the globe

Curriculum for Create a Profitable Pricing Strategy course:

  • INTRODUCTION
  • Pricing Strategy Overview
  • WHAT PRICING COMMUNICATES ABOUT YOUR PRODUCTS AND SERVICES
  • What Price Communicates
  • Scenario-Based Pricing
  • Types of Pricing Strategies
  • What Investors Are Looking for in Your Pricing Strategy
  • Test Your Pricing
  • PRICING MODEL BASICS
  • The 3 Pricing Models
  • Guess The Pricing Model
  • Examples of Pricing Models
  • Case Study: T-Shirt Pricing
  • PRICING MODEL - PART 1
  • Common Pricing Strategy Mistakes
  • 5 Key Steps to Pricing Strategy
  • Researching Your Market
  • Case Study: Researching the Competition
  • Know Your Margins
  • Average Industry Margins
  • PRICING MODEL PART 2 - PRICE INFLUENCERS
  • Pricing Influencers Explained
  • Pricing Variable 1 - Competition
  • Pricing Variable 2 - Demand
  • Pricing Variable 3 - First of a Kind
  • Pricing Variable 4 - Uniqueness
  • Pricing Variable 5 - Scarcity
  • Pricing Variable 6 - Quality
  • Pricing Variable 7 - Margin
  • Pricing Variable 8 - Customer Perception of Value
  • Scoring Your Pricing Influencers
  • PRICING MODEL PART 3 - PRICING MODELS
  • Let's Review the 3 Pricing Models
  • Cost-Based Pricing Pros and Cons
  • Market-Based Pricing Pros and Cons
  • Value-Based Pricing Pros and Cons
  • Choosing a Pricing Model
  • Setting Your Price: Case Study
  • Common Mistakes in Pricing
  • WORKSHOP
  • Pricing Strategy in Action
  • GET COURSE MATERIALS
  • Course Materials

Who is this course for?

This Create a Profitable Pricing Strategy is ideal for people looking to progress their career into a pricing expert, for those who want to become costing experts, as well as looking to further develop their skills and knowledge.

Requirements

No prior knowledge or experience is required to enroll in this course.

Career path

Creating a Profitable Pricing Strategy career path exciting as it opens the doors to many professions such as

  • Pricing expert
  • Costing expert

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - Included

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.